‘Naturally Cool’ awareness-raising initiative launched

The North American Sustainable Refrigeration Council (NASRC) has launched an environmentally focused movement called Naturally Cool (http://nasrc.org/naturallycool), which is designed to raise awareness about natural refrigerants and how they benefit the environment.

NASRC (nasrc.org) is a 501c3 nonprofit organization focused on taking action to eliminate the barriers preventing the adoption of natural refrigerants in supermarkets.

“Over the past three years, we’ve received tremendous support from supermarket industry stakeholders, who have been the driving force behind our accomplishments to date,” said Danielle Wright, executive director of the NASRC, in a statement. “What we’ve realized is that a lack of awareness of natural refrigerants outside of the industry is slowing our impact. We’re trying to change that with Naturally Cool.”

Naturally Cool’s first project will be to develop an educational video to raise awareness about natural refrigerants and expand support for the industry.

NASRC is seeking volunteers to work on media relations, content creation, speaking opportunities, marketing and local leadership in support of Naturally Cool.

“We are running out of time to address the impact of refrigerants on the climate," said Wright. “We need to think and act bigger by leveraging broader support and awareness from the public to accelerate our progress and create new opportunities to expand support for the natural refrigerants and the industry.”